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LinkedIn is the most extensive professional network globally, boasting over 800 million users. It’s a top platform for job postings and scouting talented candidates. Despite the premium features available, the service is free and remarkably user-friendly. Let’s outline a straightforward guide on how to post a job on LinkedIn for free in a few easy steps.
1. Go to LinkedIn > click “Work”> “Post a Job”
Access LinkedIn and log into your account. This could be your account or your company’s account. Once logged in, go to the upper right-hand corner and click on “Work.” Then, select “Post a job” from the drop-down menu that appears.
2. Sign in or sign up for LinkedIn Talent Solutions
Access LinkedIn Talent Solutions by signing in or creating an account. On the next page, choose between signing in with an existing account or signing up if you’re new. Registering for LinkedIn Talent Solutions is easy—use your regular LinkedIn login details.
3. Input key job details
Please fill in the short form with essential information about the job vacancy. This includes the job title, company name, type of workplace (on-site, remote, or hybrid), job location, and type of employment (full-time, part-time, or temporary). Once completed, click on “Start job post.”
4. Write the job description and add skills
Once you’ve included the essential job elements, the subsequent stage involves composing a detailed job description and specifying the required skills. Sometimes, LinkedIn might generate a job description automatically, which could serve as a starting point. However, reviewing and personalizing it is crucial to portray the position and your specific requirements accurately. Upon completion, click “Continue.”
Creating a clear job description is crucial. Here’s a breakdown of what to include:
- Introduction: Begin with a brief paragraph introducing your company.
- Role Overview: Describe the position’s primary purpose and goals.
- Duties & Responsibilities: List specific tasks and duties expected.
- Basic Qualifications: Essential skills, experience, or education needed.
- Preferred Qualifications: Additional skills or knowledge that would be beneficial.
- Application Requirements: Specify any documents required, like cover letters or portfolios.
- Compensation & Benefits: Mention salary range and perks.
- Legal Statement: Include equal opportunity and work authorization details.
This description is vital as it’s often a candidate’s first glimpse of your company and the role. Collaborate with the hiring team, leaders, and current employees in this position to ensure accuracy. Providing detailed information attracts more qualified and interested candidates.
5. Add screening questions
This is an optional final step; you can choose your preferred contact method and decide whether to add screening questions to your job post. Adding screening questions is recommended as it assists in managing candidate applications efficiently, ultimately saving time.
Once you’ve made your choices, select “Preview” in the bottom left corner to review your job listing. Then, click “Post job for free” to publish it on LinkedIn.
6. Improve your job listing
Once you’ve finalized the job details and applicant options and decided to promote your Job, there are ways to boost your job post for better chances of attracting qualified candidates. Here’s how:
- Incorporate your job post into your profile.
- Utilize LinkedIn skills assessments, receiving notifications when applicants score 70% or higher.
- Print a Help Wanted sign featuring a QR code directing job seekers to your LinkedIn job postings.
- Include compensation information at the top of your job posting to increase visibility in search results.
- Highlight the benefits offered by your company in the advertisement.
By checking these corresponding boxes, you can effectively enhance your job posting.
7. Manage your posted jobs
Once your Job is posted, you can easily manage it for various purposes. This includes changing the job details, updating payment information, and reviewing applicants.
Make edits
To change your job posting, go to your Posted Jobs page. Click the three dots next to the Job you want to edit, then select Manage Job to make any changes.
Review applicants
To review job applicants, access the list of candidates who have applied by clicking on the posted job title. You can quickly scroll through each applicant’s resume, conveniently displayed in a preview screen.
Message applicants
Contacting job candidates is easy through their applications. Click “Message” to send a direct message to any candidate in your network. LinkedIn offers a customizable automated message for you to tailor to your needs.
Rate candidates
Easily rate your applicants as a Good Fit, Maybe, or Not a Fit from your jobs dashboard. When marking someone as Not a Fit, you can then choose to Reject them, removing them from consideration.
Share job post
Apart from simply posting jobs, you can freely share these job listings with other LinkedIn members. This sharing feature is a valuable tool to showcase your company, brand, and available positions to passive job seekers.
To do this, click on the three dots on your job post and select “Share in a Post” or “Send in a Message.”
To share a job on LinkedIn:
Use your company’s newsfeed
Share your job openings on your company’s LinkedIn page. Each post reaches people who have liked your page, including current and former employees and those interested in your work. This helps engage your followers and their networks, allowing communication about the Job.
Leverage LinkedIn’s network:
Besides your company page, consider other ways to share the Job:
- Share in LinkedIn Groups: Post the Job in relevant groups to attract candidates with the right skills or ask your network to share it.
- Share on your profile: Post the Job on your LinkedIn profile to reach your professional connections and increase visibility for your company’s roles.
Close Job
Closing a job happens when you’ve found the best candidate. To do this, click on the job title and choose “Close Job.” You can repost the Job if you’ve closed it but want to open it again for more candidates.
Cost to post jobs on LinkedIn
LinkedIn offers free postings for one Job at a time. But to promote multiple jobs or increase visibility, you must pay for a promoted post. The cost is based on pay-per-click, varying among businesses, with an average of around $1.50 per click.
You can set either a daily or total budget for the promoted post. With a daily budget, the post stays active until you close it. Alternatively, a total budget automatically ends the post once the budget limit is reached.
Daily costs depend on post-engagement so prices may fluctuate. LinkedIn won’t exceed twice your daily budget in a day or surpass your total budget within 30 days.
For instance, a $5 daily budget won’t exceed $10 in a day or $150 in 30 days. If one day surpasses the daily budget, subsequent daily budgets will adjust within 30 days until the post is closed.
Process payment
If you decide to boost your job listing, you’ll need to make a payment. This will elevate your Job’s visibility, giving it priority placement in search results. It also ensures targeted alerts reach potential candidates and promote your Job across premium advertisement channels.
To make a payment, use your saved credit card or add a new one by clicking “Add Payment Method.” You’ll only be charged when someone views your Job. You can adjust your budget and close the Job whenever you prefer.
Rest assured, you won’t be charged beyond your daily budget limit.
Why you should use LinkedIn to post job openings
LinkedIn isn’t just a professional networking site—it’s also a job board. It boasts over 800 million members across 200 countries, offering a vast pool of potential candidates for your job vacancies. What sets LinkedIn apart is its social networking element.
When you post a job there, it can be easily shared by your hiring team, company leaders, and current employees. This sharing power makes it an excellent tool for hiring, tapping into the strength of word-of-mouth advertising.
LinkedIn offers several advantages for posting jobs:
- Attracting passive candidates using the “Jobs You May Be Interested In” tool.
- Identifying qualified candidates through the “Suggested Professionals” feature, even if they haven’t applied.
- Streamlining applicant management directly on LinkedIn.
- Enhancing job posts with comprehensive analytics.
- Strengthening your employer brand by integrating your Career Page.
- Providing applicants with a user-friendly mobile experience.
Moreover, when you post a job on LinkedIn, your team can share the posting within their networks, boosting visibility and the likelihood of attracting excellent applicants.
Is promoting a LinkedIn job posting worth it?
Should you promote a job posting on LinkedIn? LinkedIn claims that promoted job posts attract three times as many qualified candidates, making them a popular choice for many employers.
These posts are also more focused, reaching candidates who are a better fit for the Job. Remember, the more you invest in your daily budget, the more visibility your job post will receive.
Can I post multiple jobs on LinkedIn?
You can post several jobs simultaneously using LinkedIn’s Talent Solutions like Recruiter and Recruiter Lite. Just keep in mind that there’s a fee for using these services.
What happens to the job post after the daily budget has been met?
After reaching your daily budget on LinkedIn for a job post, you won’t be charged more than double that amount. Even after hitting the limit, your post remains visible in general searches, just like a free job post. The following day, the budget resets and your post returns to being promoted.
How does LinkedIn calculate the cost-per-click?
LinkedIn determines the cost-per-click based on market dynamics and daily job post activity. To calculate the cost per click, visit the job post’s “Manage” tab and divide the total daily spend by the number of views or clicks the Job garnered. You can also modify your daily budget in the “Manage” tab.
How long does a job posting stay on LinkedIn?
Job postings on LinkedIn have specific durations based on their type. Free job postings remain active for 30 days from the day they’re posted. On the other hand, paid job posts have a longer lifespan. They must either be manually removed or automatically expire after six months of being live on the platform.
For paid postings, it’s important to note that they remain active as long as they are not removed and are subject to charges based on your budget settings. However, if the budget for a paid post reaches its maximum limit, it will decline in search rankings.
In summary, free job postings last 30 days, while paid postings can stay live for up to six months unless removed earlier, with continued visibility based on budget settings and search rankings.
How much does it cost to post jobs on LinkedIn?
The cost of posting jobs on LinkedIn varies. It can be free or go over $100 per day. You decide your budget, setting the maximum amount you’ll spend daily or as a total budget for each job post.
Is posting a job on LinkedIn worth it?
The answer varies based on the hire you seek and your budget. If the person you hire brings significant value to your company, it’s likely worth the expense.
Consider that certain positions may be more challenging to fill, requiring additional efforts beyond just posting on LinkedIn. Sometimes, you must engage in talent acquisition strategies alongside job board listings. Due to the uniqueness of each situation, it’s challenging to definitively say if it’s worth it.
The bottom line
Posting a job on LinkedIn is simple and can help companies connect with top-notch candidates. Follow the steps and prompts on LinkedIn to post your Job quickly, usually within 15 minutes. It’s free, but you can promote your Job within your budget for broader visibility.